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Sega - Wikipedia. Sega Games Co., Ltd. Company logo since 1. Sega's headquarters complex in Ōta, Tokyo. Native name株式会社セガゲームスKabushikigaisha Sega gēmusu. Kabushiki gaisha.

• Haruki Satomi (Chairman and CEO) John Cheng (COO, Sega of America) Chris Bergstresser (COO, Sega Europe).
• America in Color will soon come to Smithsonian Channel, and a big name has been set in place to narrate the history series. Liev Schreiber, from Ray Donovan, will.
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Subsidiary. Industry. Video games. Founded. June 3, 1. 96. 0; 5. June 3, 1. 96. 0)(as Nihon Goraku Bussan)Founders.

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Martin Bromley. Irving Bromberg. Richard Stewart. Headquarters.

Higashi- Shinagawa, Shinagawa- ku, Tokyo, Japan[1]Area served. Worldwide. Key people.

Haruki Satomi(Chairman and CEO)John Cheng(COO, Sega of America)Chris Bergstresser(COO, Sega Europe)Products. Number of employees≈4,8. FY 2. 01. 4)[2][3]Parent. Sega Holdings. Divisions. Subsidiaries. Website.

Sega Games Co., Ltd.(Japanese: 株式会社セガゲームス,Hepburn: Kabushiki gaisha Sega gēmusu), originally short for Service Games and officially styled as SEGA, is a Japanese multinational video game developer and publisher headquartered in Tokyo, Japan, with offices around the world. Sega developed and manufactured numerous home video game consoles from 1. Dreamcast console, the company restructured to focus on providing software as a third- party developer. Sega remains the world's most prolific arcade producer, with over 5. Sega is known for its multi- million selling game franchises, such as Sonic the Hedgehog, Virtua Fighter, Phantasy Star, Yakuza, and Total War. Sega's North American division, Sega of America, is headquartered in Irvine, California, having moved from San Francisco in 2.

Sega's European division, Sega Europe, is headquartered in London. History. Company origins (1. In 1. 94. 0, American businessmen Martin Bromley, Irving Bromberg, and James Humpert formed a company called Standard Games in Honolulu, Hawaii, to provide coin- operated amusement machines to military bases. They saw that the onset of World War II, and the consequent increase in the number of military personnel, would mean there would be demand for something for those stationed at military bases to do in their leisure time. After the war, the founders sold that company and established a new distributor called Service Games, named for the military focus. In 1. 95. 1, the government of the United States outlawed slot machines in US territories, so Bromley sent two of his employees, Richard Stewart and Ray Le.

Maire, to Tokyo, Japan, in 1. The company provided coin- operated slot machines to U.

S. bases in Japan and changed its name again to Service Games of Japan by 1. David Rosen, an American officer in the United States Air Force stationed in Japan, launched a two- minute photo booth business in Tokyo in 1. This company eventually became Rosen Enterprises, and in 1.

Japan. On May 3. 1, 1. Service Games Japan was closed. A few days later, on June 3, two new companies were established to take over its business activities, Nihon Goraku Bussan and Nihon Kikai Seizo.[9] By 1. Rosen Enterprises grew to a chain of over 2.

Rosen then orchestrated a merger between Rosen Enterprises and Nihon Goraku Bussan, becoming chief executive of the new company, Sega Enterprises, which derived its name from Service Games.[1. Within a year, Sega began the transition from importer to manufacturer, with the release of the submarine simulator game, Periscope.

The game sported light and sound effects considered innovative for that time, eventually becoming quite successful in Japan. It was soon exported to both Europe and the United States, becoming the first arcade game in the US to cost 2. In 1. 96. 9, Rosen sold Sega to American conglomerate Gulf and Western Industries, although he remained as CEO following the sale. Under Rosen's leadership, Sega continued to grow and prosper, and in 1. Watch Jack And The Beanstalk Online Full Movie on this page. Gulf and Western made Sega Enterprises, ltd.

American company renamed Sega Enterprises, Inc., allowing them to take the company's stock public. Golden age of arcade games (1. Sega prospered heavily from the arcade gaming boom of the late 1. US$1. 00 million by 1.

In 1. 98. 2, Sega's revenues surpassed $2. That year they introduced the first game with isometric graphics, Zaxxon,[1. D game, Sub. Roc 3.

D, and the first laserdisc video game, Astron Belt. Astron Belt wasn't released in the U.

S. until 1. 98. 3, after Dragon's Lair. Other notable games from Sega during this period are Head On (1. Monaco GP (1. 97. Carnival (1. 98. 0), Turbo (1. Space Fury (1. 98. Astro Blaster (1. Pengo (1. 98. 2).

Entry into the home console market (1. In 1. 98. 3- 4, Sega published Atari 2. Tapper from Bally/Midway.[1.

Carnival, Space Fury, Turbo, and Zaxxon were licensed to Coleco as launch titles for the Coleco. Vision console in 1. Some of these and other titles were licensed to different companies for 8- bit computer versions. The Atari 8- bit computer port of Zaxxon is from Datasoft, for example, while the Commodore 6.

Synapse.[1. 1]An overabundance of games in 1. Sega's revenues to drop to $1.

Seeking an alternate source of revenue from the slumping arcade market,[1. Sega designed and released its first home video game console, the SG- 1. G& W sold the U. S. assets of Sega Enterprises that same year to pinball manufacturer Bally Manufacturing, and in January 1. Rosen resigned his post with the company.[1. The SG- 1. 00. 0 had an unexpectedly successful launch year but was quickly pushed into obscurity by Nintendo's NES which, though it launched the same day as the SG- 1. The Japanese assets of Sega were purchased for $3.

Rosen, Robert Deith, and Hayao Nakayama, a Japanese businessman who owned Esco Boueki (Esco Trading) an arcade game distribution company that had been acquired by Rosen in 1. Nakayama became the new CEO of Sega, Robert Deith chairman of the board, and Rosen became head of its subsidiary in the United States. In 1. 98. 4, the multibillion- dollar Japanese conglomerate CSK bought Sega, renamed it to Sega Enterprises, headquartered it in Japan, and two years later, shares of its stock were being traded on the Tokyo Stock Exchange. David Rosen's friend, Isao Okawa, the chairman of CSK, became chairman of Sega.[1. Sega also released the Sega Master System and the first game featuring Alex Kidd, who would be Sega's unofficial mascot until he was replaced by Sonic the Hedgehog in 1. While the Master System was technically superior to the NES,[1.

North America and Japan due to highly aggressive strategies by Nintendo and ineffective marketing by Tonka, who marketed the console on behalf of SEGA in the United States.[1. However, the Master System was highly successful in Europe, Australia, New Zealand, and Brazil with games still being sold well into the 1. Mega Drive and Nintendo's NES and SNES. In the mid- 1. 98.

Sega released Hang- On and After Burner, arcade titles that make use of hydraulic cabinet functionality and force feedback control. Sega also released the 3.

R- 3. 60. For arcade system boards, Sega released the System series and the Super Scaler series. UFO Catcher was introduced in 1.

Japan's most commonly installed claw crane game.[1. Sega was also one of the first to introduce medal games with World Bingo and World Derby in the 1. Japanese arcades up to its current day.[citation needed]Expansion and mainstream success (1. With the introduction of the Sega Genesis in North America in 1. Sega of America launched an anti- Nintendo campaign to carry the momentum to the new generation of games, with its slogan "Genesis does what Nintendon't." This was initially implemented by Sega of America President Michael Katz.[1. When Nintendo launched its Super Nintendo Entertainment System in North America in August 1.

Sega changed its slogan to "Welcome to the next level."The same year, Sega of America's leadership passed from Katz to Tom Kalinske, who further escalated the "console war" that was developing.[1. As a preemptive strike against the release of the SNES, Sega re- branded itself with a new game and mascot, Sonic the Hedgehog. This shift led to a wider success for the Genesis and would eventually propel Sega to 6.

North America for a brief time. Simultaneously, after much delay, Sega released the Sega CD in Japan in 1. North America in 1.